Event Center
- Indoor, open-air, and outdoor spaces with stunning views of M1 Circuit and the ability to accommodate events from 2 to 20,000 guests.
- In-house lighting, furniture, state-of-the-art audio, and live-stream capabilities are available.
- A robust curated list of the best-preferred vendors to choose from.
- Our Events Team provides a convenient, efficient, and creative one-stop-shop experience to complement your next event.
Aerial photo of Corvettes displayed in the Corvette Anniversary Exhibit in front of the M1 Concourse Event Center.
event time | track time | good time
Design a space where guests will leave smiling.
Download the Event Planners guide to explore the possibilities.
I just want to thank you for the incredibly warm and professional reception you gave us yesterday at the M1 Concourse. Trust me when I say that we have worked with lots of venues, and we do not often get the kind of support and service that you gave us. Shelby was incredibly efficient, helpful and pleasant to work with and the whole thing was really smooth and excellent. We really appreciate it and hope to be back in Detroit sooner rather than later!
– Clare
You and your guys did an amazing job. Joe, Alex, Dan… everyone … the auto cross and us maybe kind of sort of knowing where the cones directed us was good fun…. the on track speeds were fun for everyone …. and the weather actually was perfect as we all now have great stories to tell because of it. Clients raved about Everything … I think we have an annual event on our hands!!!
– Vince M
I highly recommend this venue. The energy and atmosphere are unique, and the staff is professional and so accommodating!
– Jennifer, Sanctum House
Thanks again to your and your team for the 75th event. Everyone had a great time!
– Nick B, Porsche Farmington Hills
As our event location, the M1 Concourse proved a more-than-worthy selection for our school’s prom. Bruce, the manager with whom we primarily worked, was incredibly helpful and easy to work with. Likewise, Ali was also accommodating. Those two helped provide suggestions for decor as well as potential vendors, several of which we ultimately hired. During and after the event, the entire staff was helpful, attentive, and overall improved the event’s aura. If you’re searching for a potential alternative venue for your school dance or other function, consider M1 as a worthy candidate.
– Om J.
We went to a Eyes on Design black tie event. This place is first class what a fantastic event building they just opened if you are a car person don’t miss an event they put on.
– Al T.
Received multiple compliments on the food Great staff willing to go above and beyond
Huge thanks to Bruce, Ali, Joe and the whole operations team and driving instructors!
– Navreet, 365 Retail Markets
We had an AMAZING time on site yesterday, thank you for all of your help and support to pull this event off. The clients have said some great things about the space, staff and food.
– Kristyn, Morley | Meetings & Incentives
Thank you for delivering an amazing graduation experience and a beautiful evening to celebrate the accomplishments of graduation from our program.
The group mentioned throughout the event how great the experience was. From the start, we wanted to do something unique for them, and we couldn’t have delivered that without your guidance and engagement.
– Ryan M.
The event center is great! Spacious, amazing cars all around, and very convenient parking.
– JB
The venue was absolutely beautiful. Bruce & Shelby were so wonderful to work with! We definitely are returning next year.
– Linda, Easterseals MORC
Visualize the Space
Here are some examples of how other companies have used our track, pavilion, plaza, and event center space.
Corporate
Watch to see how Blue Arc utilized event center space for their presentation and the track for consumer experiences.
Join Miss GoElectric as she explores the Mullen Automotive Five, GT, One, Three, and more at the M1 Concourse race track in Pontiac, Michigan. She also spent some time with the automaker’s VP of Marketing, Jason Putnam to discuss the brand’s lineup, manufacturing status, and trajectory.
Selfridge Air National Guard held an event to support their STEAM Expo. STEAM education is essential for preparing our youth for the challenges of the 21st century, and Selfridge hopes to use these events as an opportunity to showcase the positive impact that STEAM can have on young people.
Fundraiser
U CAN-CER VIVE Dreamy Evening for the Cure on Friday, June 2, 2023, honors and recognizes individuals who are making a difference and an impact in the community and in the world of cancer.
Each year at M1 Concourse, we hold the Checkered Flag Challenge Ball, a fundraiser that benefits M1 Concourse’s Checkered Flag Challenge during the American Speed Festival.
Cauley Ferrari displayed cars in the event center and offered rides on track for the Uncork for a Cure event.
Display Group is a preferred vendor and transformed the event for the recent Uncork for a Cure fundraiser.
Social
Park your car at M1 Concourse and watch from the comfort of your front seats. The Annual Cars Under the Stars Fireworks Spectacular presented by Coca-Cola includes live entertainment along with a variety of family activities, food trucks, craft beer, and fireworks!
Itai celebrated this milestone event with close family and friends at our event center and on track with race speed track experiences.
Approximately 125 GMC Motorhome owners – at least 75 motorhomes – from all over the United States and Canada gathered at M1 Concourse, the birthplace of the GMC Motorhome, to celebrate the proclamation of National GMC Motorhome Day.
